The Influence of Frame Count on Product 360 Photography Quality

One of the most important factors determining the quality of 360° product photography is the number of frames. The more frames are taken, the smoother the rotation effect becomes and the more natural the product viewing experience in the online store. However, it should not be assumed that the maximum number of frames is necessary in all cases – the optimal choice depends on the size of the product itself and its details.

More Frames for Small Items

For small, detail-rich products (e.g., jewelry, watches, accessories, cosmetic packaging), it is recommended to use 48 to 72 frames. This allows the buyer to smoothly examine every angle, detail, and surface texture of the product. A higher number of frames helps reduce the “jumping” effect when rotating the image, making the item appear very realistic.

Fewer Frames for Large Products

For larger items (e.g., household appliances, furniture, sports equipment), 24 to 36 frames are usually sufficient. Large-sized products do not require such high detail, as the buyer is more concerned with the overall perception of shape and proportions. Additionally, a smaller number of frames helps maintain an optimal file size, ensuring the product loads quickly in the online store.

Balance between Quality and Speed

It is important to understand that the more frames are taken, the larger the final animation file will be. Therefore, we recommend choosing a balanced solution – enough to ensure a natural and smooth rotation effect, while also maintaining fast page performance.

You might also be interested in: innovative 360 product photography and highly detailed 3D product photography.